This gentle, silky priming cleanser effectively removes makeup and impurities, leaving skin perfectly primed for optimum absorption of Afari Brightening Elixir.
After cleansing skin feels clean, supple and soft.
The oil-free formula is lash-extension friendly.
Formulated at a non-stripping pH level of 5.5, this cleanser is suitable for daily use across all skin types. When used as recommended, this product should last you up to 3 months.
All Afari bottles are fully recyclable.
Read more about our hero ingredient Bulbine frutescens here.
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- Bulbine Frutescens soothes and calms the skin.
- Glycerin intensely moisturises the skin, leaving it soft and supple after cleansing.
- Pro-vitamin B5 supports moisture retention and leaves the skin feeling conditioned after cleansing.
- Coco Glucoside effectively cleanses the skin without causing irritation or dryness.
Aqua (Water), Decyl Glucoside, Coco Glucoside, Cocamidopropyl Betaine, Glycerin, Acrylates Copolymer, Panthenol, Hydrolysed Jojoba Esters, Glyceryl Oleate, Parfum (Fragrance), Bulbine Frutescens Leaf Juice, Sodium Benzoate, Potassium Sorbate, Citric Acid, Sodium Hydroxide, Gluconolactone, Citronellol, Coumarin, Eugenol, Geraniol, Hydroxycitronellal, Limonene, Linalool
* Scent and colour may vary due to seasonal variation of natural ingredients. This does not influence the efficacy of the product.
- Skin-friendly ingredients: Free from sulphates, parabens, mineral oils and other skin-irritating ingredients
- Sustainable: Ethically sourced from an organic farm in Limpopo, South Africa
- Cruelty free: Afari does not conduct animal testing of any ingredient or finished product, either directly or through our suppliers.
- Vegan: The Afari Collection does not include any animal-derived ingredients or animal byproducts.
- Effective: Clinically proven results and suitable for all skin types
Clinical Report
• 100% agreed that their skin felt comfortable immediately after use
• 100% agreed their skin felt clean and clear of impurities immediately after use
• 97% agreed that the Priming Cleanser thoroughly removed dirt, oil and makeup
• 93% agreed that their skin felt smoother immediately after use
* Based on a 42-day self-assessment study of 30 women ages 23 to 62 with twice-daily use.


Pairs well with
This powerful Vitamin C serum boosts radiance and reduces the appearance of discolouration.
This hydrating moisturiser provides daily broad spectrum protection against skin-damaging UVA and UVB rays.
Wake up to a noticeably smoother, more youthful-looking complexion with this intensive overnight treatment.